This Simple Pivot Made My SaaS 10x Easier to Sell

Building my SaaS Business to $5K/month

I recently built a SaaS called Speeqa.

When I showed it to my friend, he asked me,

“Who is this SaaS for? Who is your target audience?”

Everyone who wants to improve their speaking and presentation skills, I replied.

“Hmmmmm,” he murmured.

Then I knew I had messed up. My target audience was way too broad. I then realized why I was having difficulties sending targeted DMs: I was struggling to find the right person to send them to.

So for the next 4 hours, I sat down and pivoted my SaaS to target Sales Professionals, making it easier to market because I know exactly who I am marketing to.

After this pivot, I shared on my socials (LinkedIn and Twitter/X) and I got 2 users, they are not paying users yet, but it’s a great start. It’s validation that I did the right thing.

This simple pivot and realization made my SaaS 10x easier to target and sell to the right audience.

---

It’s a common trap when making an app to target everyone. But if you target everyone, you end up targeting no one.

So the next time you are building an app/SaaS, ask yourself, Who is my target audience?

It should never be everyone.