The Rule of 100 - The Simple Secret to Sticking With It
We have all been there - you get fired up about a new business idea, habit, or personal goal.
For the first few days or weeks, you're incredibly motivated and disciplined.
But then... life happens.
You hit some roadblocks, get discouraged, and that initial inspiration fades away.
Before you know it, you're back to your old ways.
If this cycle sounds familiar, entrepreneur Noah Kagan has a simple rule that could be game-changing for you: The Rule of 100.
The Rule of 100 states that before you can expect to see results from a new venture or habit, you must stick with it for at least 100 days. Or put another way - don't judge something as a failure until you've done it 100 times.
Why 100? Why not 30? Or 50? OR 70?
Kagan explains that most people quit too soon before allowing compounding to kick in.
Every new endeavor has a learning curve. The first attempts are rarely our best. The Rule of 100 pushes you past those initial stumbles and into the zone of improvement.
Sticking with something for 100 days/iterations is usually long enough to start seeing real progress.
It helps you push past the inevitable hurdles and build lasting momentum.
For example, if you're trying to build an audience for your new blog or podcast, the first 50-80 episodes will likely feel like shouting into the void.
But if you stick with it to 100+, you'll start to gain traction. The same goes for building a new habit - it can take around 100 days or more for a behavior to become ingrained.
The Rule of 100 is especially powerful for those looking to build a sustainable lifestyle business.
Building a lifestyle business—one that aligns with your passions, values, and desired way of living—requires dedication and persistence.
By adhering to this rule, you give your business ideas the chance to flourish without prematurely abandoning them.
Instead of jumping from one idea to another or giving up when faced with initial challenges, the Rule of 100 encourages you to stay the course.
It empowers you to make informed decisions based on tangible experience rather than mere speculation.
Most overnight successes actually took years of doing the same things over and over again before their breakthrough.
By committing to a business idea or marketing strategy for at least 100 days/iterations, you vastly improve your odds of eventually breaking through.
The road to success is never smooth. By committing to 100 attempts, you cultivate the grit and resilience needed to overcome challenges and persist even when things get tough.
The Rule of 100 isn't about blind repetition. It's about consistent, focused effort with room for learning and adaptation. Track your progress, analyze results, and adjust your approach as you go.
So next time you're tempted to quit on a new goal or venture after the initial motivation wears off, remember the Rule of 100.
Stick with it for at least 100 days, evaluate your results honestly, and adjust from there.
But don't be too quick to judge - amazing things can happen when you power through the plateaus and valleys.
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Until next time,
May the odds ever be in your favor